About Jeti
For over 15 years, I’ve helped organizations of different sizes bring meaningful digital products and experiences to life – and I still genuinely love the work. I’m deeply invested in building healthy, collaborative teams that deliver real business outcomes while creating experiences people trust and enjoy.
My work spans organizations across North America, Europe, and Africa. I bring together digital product and UX design, systems thinking, and design leadership to help teams navigate complexity, align around strategy, and deliver solutions that hold up in the real world.
Outside of work, I’m an explorer by nature – through travel, public speaking, philanthropy, and creative projects. You’ll often find me immersed in a great podcast, developing a new script, or happily binging Nollywood films (fair warning: they’re addictive).
Photo Credit:Fifographer
Teaching & Presenting
Judge, Demo Day – UX Design
SkillHat, 2022 (Aug & Nov)
Educator, UX Design
TechSpark – AJAX Cyber Conference, 2019
Panel Moderator
Countless Miles Travel Talks, 2019
Panelist
Navigating Networking Event – Tech Tea House, 2019
Panelist
de: Brief – A Meetup For Digital Experts
Social Media Week Lagos, 2018
Presenter
Girls in ICT Lagos, 2018
Education
MBA (Master of Business Administration – Entrepreneurship)
University of Nottingham, Nottingham, UK (2016)
Graduate Certificate in Marketing Management
Algonquin College, Ottawa, ON (2013)
Graduate Certificate in Events Management
Algonquin College, Ottawa, ON (2009)
Bachelor of Information Technology
(Interactive Multimedia Design)
Carleton University, Ottawa ON (2008)
Work Experience
CVP Director, Design Strategy & Innovation – Client Experience
New York Life Insurance (2026 – Present)
Director, Digital Product Design
RBC GAM Digital (2022 – 2026)
Associate Director, UX
LoyaltyOne AIR MILES (2022)
Product Design Lead/ Sr. Product Designer
RBC GAM Digital (2018 – 2022)
Lead Product Designer & Brand Manager
SystemSpecs (2016 – 2018)
UIX/eLearning Designer
Algonquin College (2014)
Graphic & Web Designer
Canada Post (2012 – 2013)
Graphic Designer
Unlimi-Tech (2009 – 2010)
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Writer, Director, Producer
And There Was Us Audio Drama (2024)
Independent Consultant
Cotta Red Creative (2009 – 2019)
Co-Founder
Red Elite Events (2012 – 2014)
Brand & Marketing Director
Canadian Studies Limited (2010 – 2013)