Web Development

Easier Access to Insurance

African Alliance Insurance is one of the top leading insurance companies in Nigeria. With over 55 years of experience in the industry, they are a household name in the nation. I worked with the agency in charge of rebranding and marketing to provide creative and UI/UX direction for AAI’s web platform, mobile app and their official website. The requirement was to demystify the claims process and make their other services easily available to their clients. Clear, Guided & Simple.

Project Overview

UI Design: - Mobile App - Web App - Website Front-end Dev.

My Role

I was consulted to provide design direction for the new African Alliance Plc platform which was being restructured by the development team. This meant an updated interface for the Web, Internal Portal & Mobile apps.

The Ask

An updated look and consistent experience across multiple devices

As part of a larger rebrand initiative, the improved interface for the platform was an important piece in the package. However, there were many constraints with time, budget and research resources. Their preferred approach was to leverage best design practices to improve the experience and use analytics post launch to make refinements.

I was able to successfully deliver a fully functional web template that the development team could implement on their chosen CMS platform. Included also were UI elements to support the identified user flows which would be expanded on by the development team.